Tuesday, 13 September 2011

Target Market Audience Research

I feel the target market for the track "Icarus - Death and Taxis" would be mainly males, that fall into the age bracket of around 25-45. I have made this decision based on the idea that the sound of this music is heavily guitar based, which is more appealing to men and traditionally has a male audience.
Furthermore, this track also has a more mature and retro sound which has been influenced from the 70s and 80s style of music, this suggests the target market age bracket can relate to the sound and feel the piece is creating.
I posted my track on a public website and asked people to send in their emails if they liked the sound of it. Following this I created a questionnaire for this audience in accordance to the track in order to retrieve information on what they would like to see in the music video for the track. I have given 20 random people from the list of emails a questionnaire to fill out.
Here is the link to my questionnaire:
Click here to take survey

Results
From my questionnaire I was able to gain an idea of what would be the most popular themes to have in my video, and what the audience want to see.

No comments:

Post a Comment