Here is a copy of the track I am using to create a music video for.
Thursday, 15 September 2011
Wednesday, 14 September 2011
Risk Assessment
Breaking the camera - Possible ways of breaking the camera we've borrowed from school could be dropping it, water damage, losing it etc. If any of these issues were to happen, I need to be prepared to replace it. I will take great care in ensuring the camera we use is in perfect condition when we bring it back. Also, I will be aware of any cables coming from the camera if it's plugged into the mains, as I do not want anyone to trip over them and hurt themselves. Similarly, being careful when using electricity is highly important as it can be life threatening, common sense will allow me to understand how to behave when using electicity!
Breaking the tripod - Similarly to the camera, I will need to take great care in ensuring the tripod is well looked after and kept in perfect condition. I am fully prepared to replace this piece of equipment if anything does happen. I will also ensure people are aware of the legs in the tripod so they aren't likely to trip over them and injure themselves.
Health and safety of cast and crew - When I'm filming with the involvement of the actors, we will need to ensure they are being looked after and comfortable with their surroundings and responsibilities. When filming, I will check my area to ensure there are no health and safety risks while I film, this could include crossing roads, dangerous weather conditions and other factors that may become an issue. I will be responsible while I film and know when I am in a dangerous situation and the best way to overcome them.
Breaking the tripod - Similarly to the camera, I will need to take great care in ensuring the tripod is well looked after and kept in perfect condition. I am fully prepared to replace this piece of equipment if anything does happen. I will also ensure people are aware of the legs in the tripod so they aren't likely to trip over them and injure themselves.
Health and safety of cast and crew - When I'm filming with the involvement of the actors, we will need to ensure they are being looked after and comfortable with their surroundings and responsibilities. When filming, I will check my area to ensure there are no health and safety risks while I film, this could include crossing roads, dangerous weather conditions and other factors that may become an issue. I will be responsible while I film and know when I am in a dangerous situation and the best way to overcome them.
Costume/Make up/Props
Costume
Male Character - Long sleeved black t-shirt, black jeans/trousers, brown boots.
With this costume I am creating simplicity which reflects upon the simplistic nature of the video. This outfit would be something the character feels comfortable in, as it's smart but casual with a street/edgy addition. I feel wearing all black, plain clothing there is a sense of mystery and darkness about this mature, masculine character.
Female character - Similarly, for my appearences in the video I will also show a simplistic, smart/casual but edgy look.
Make Up
Male character - simple foundation, to allow the skin to appear younger and to give a clear complexion, covering flaws.
Female character - simple make up, foundation (to create a clear complexion) and dark eye make up to make the features stand out on camera.
Props
Male Character - Long sleeved black t-shirt, black jeans/trousers, brown boots.
With this costume I am creating simplicity which reflects upon the simplistic nature of the video. This outfit would be something the character feels comfortable in, as it's smart but casual with a street/edgy addition. I feel wearing all black, plain clothing there is a sense of mystery and darkness about this mature, masculine character.
Female character - Similarly, for my appearences in the video I will also show a simplistic, smart/casual but edgy look.
Make Up
Male character - simple foundation, to allow the skin to appear younger and to give a clear complexion, covering flaws.
Female character - simple make up, foundation (to create a clear complexion) and dark eye make up to make the features stand out on camera.
Props
- Electric guitar
- Keyboard
- Microphone
Actor/Character Profile
Name: Ian Clarke
Age: 46
Gender: Male
Character: Lead Singer
Costume: All black, long sleeved t-shirt, jeans, boots
This character will appear most in the video as he's the lead singer and has composed the track. He will mainly be viewed walking around playing the guitar and lip syncing (in fields/empty roads) but will also be filmed in his home environment creating the music.
Name: Emily Clarke
Age: 17
Gender: Female
Character: Backing Vocals
My character will also appear in the music video but far less frequently, I sing backing vocals so will appear lip syncing in familiar locations.
Location
For a number of clips in my music video I want many different angles of the lead singer lip syncing and playing guitar in an empty field. Around the area I live in, there are plenty of fields to choose from to shoot in. I have been to each field and take a picture of the setting to decided which one would be the best for our piece.
This is another potential set, I do not feel this set would work as the field is far too small and the cage can be seen in the left side of the screen. Although the wood in the background is effective I have already found this in the second set (shown above) and so I don't feel this set is as good.
For other shots in the music video the main character is shown from different angles, playing and singing as he walks down a road within a housing estate. I already have an area in mind that I feel will be perfect for the type of shots I wish to achieve, I just haven't had the opportunity to take pictures of the set yet.
Furthermore, I also wish to have close up shots of myself and the main character lip syncing in front of a brick wall. Luckily I have recently had an extension built into my home that shows a bare brick wall on the inside of the room. This would be a suitable location for the close up shots as it can be easily accessible and creates a good rural feel for the track.
This is the first field I viewed as a potential setting for certain sections my video. I felt this field was compatable because it's a large open space in school which meant it was easy access, however, this field is not perfect as there are cars and the drive in the far background which may confuse the audience and takes away the mysterious feel.
This is the second potential setting, I feel this field would be the best place to set our piece as there is a wood in the background which will really contribute toward the mysterious and dark theme. However, the rugby 'H' is a huge distraction, although I can film past this obstruction so it isn't in view.
This is another potential set, I do not feel this set would work as the field is far too small and the cage can be seen in the left side of the screen. Although the wood in the background is effective I have already found this in the second set (shown above) and so I don't feel this set is as good.
For other shots in the music video the main character is shown from different angles, playing and singing as he walks down a road within a housing estate. I already have an area in mind that I feel will be perfect for the type of shots I wish to achieve, I just haven't had the opportunity to take pictures of the set yet.
Furthermore, I also wish to have close up shots of myself and the main character lip syncing in front of a brick wall. Luckily I have recently had an extension built into my home that shows a bare brick wall on the inside of the room. This would be a suitable location for the close up shots as it can be easily accessible and creates a good rural feel for the track.
Tuesday, 13 September 2011
Target Market Audience Research
I feel the target market for the track "Icarus - Death and Taxis" would be mainly males, that fall into the age bracket of around 25-45. I have made this decision based on the idea that the sound of this music is heavily guitar based, which is more appealing to men and traditionally has a male audience.
Furthermore, this track also has a more mature and retro sound which has been influenced from the 70s and 80s style of music, this suggests the target market age bracket can relate to the sound and feel the piece is creating.
I posted my track on a public website and asked people to send in their emails if they liked the sound of it. Following this I created a questionnaire for this audience in accordance to the track in order to retrieve information on what they would like to see in the music video for the track. I have given 20 random people from the list of emails a questionnaire to fill out.
Here is the link to my questionnaire:
Click here to take survey
Results
From my questionnaire I was able to gain an idea of what would be the most popular themes to have in my video, and what the audience want to see.
Furthermore, this track also has a more mature and retro sound which has been influenced from the 70s and 80s style of music, this suggests the target market age bracket can relate to the sound and feel the piece is creating.
I posted my track on a public website and asked people to send in their emails if they liked the sound of it. Following this I created a questionnaire for this audience in accordance to the track in order to retrieve information on what they would like to see in the music video for the track. I have given 20 random people from the list of emails a questionnaire to fill out.
Here is the link to my questionnaire:
Click here to take survey
Results
From my questionnaire I was able to gain an idea of what would be the most popular themes to have in my video, and what the audience want to see.
Directors Research
Troy Niemans- Currently listed as a second ballot nominee for 2011 CCMA Video Director of the Year.
- The first video he produced/directed (with a grant from MuchFact) entitled ‘Say Goodbye’ was nominated for several awards, including Best Music Video, Best Director and Best Editor at the 2009 Alberta Film Awards.
- At the 2010 awards, two videos he produced/directed were nominated for awards: ‘The End’, for Best Music Video, and ‘Stain’, for Best Visual Effects.
- In 2010 Niemans shot, produced, directed and edited a music video for The Northern Pikes frontman Jay Semko. This video for ‘Comeback Kid’ was well received and added to rotation on CMT.
- Niemans most recently shot, directed and edited videos for Six West (‘I Will Wait’) and 2010 CCMA Female Artist of the Year, Victoria Banks (‘I’m Gone’), both of which are currently spinning on CMT.
- (Born June 27, 1988 in Berkeley, California) is an award winning music video director for Riveting Entertainment who has written and directed music videos for artists including Chris Brown, Justin Bieber, 50 Cent, Lil Wayne, and U.K. rapper Chipmunk among others.
- His most notable and frequent collaborator is Chris Brown.
- The two have worked on more than a dozen videos together in the last two years including every single off of Chris Brown's gold-certified album F.A.M.E.
- He was nominated for three videos at the 2011 MTV VMAs including best male video, best best hip hop video, and best collaboration video.
- Tilley is currently developing several film projects.
Below is the music video to "Next To You - Chris Brown ft. Justin Beieber" directed by Colin Tilley.
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