Wednesday, 9 November 2011

Ancillary Task and Video Feedback

In order to gain an idea of what needed to be improved on my draft ancillary tasks and music video, my teacher sent emails with feedback.

Feeback for draft music video:
Well done for meeting the deadline early & for working so hard & single-mindedly on this.
You have some nice ‘arty’ shots & some good ideas in this video & there are some good performances from your star performer.
To improve: in general all of the takes are too long.
The tree silhouette shots are nice as are the silhouette shot of you & the star but they are too long.
The ice cube melting works well but is too far away; I suggest a re-shoot in CU/XCU from the side, level with the cube & insert it sporadically into the video. You could also use a candle & melting wax (ref. the title), perhaps feathers floating about?
Not really sure about the external shots in the countryside, everything looks nice & is shot proficiently, but I just don’t get it.
There is a confusing discontinuity between the shots of you both singing (together & alone); sometimes the mics are there, sometimes not, you are on the star’s left (screen right), then when he is singing he has a brick wall next to him
Only one shot (too long) of the star playing the keyboard in what is an electronic track – can you make any more of the instrument(s)?
Overall this first draft lacks the pace & dynamism that it should have, which could be rectified by editing & some re-shooting, perhaps using more inserts?  
Work-in-progress = Level 2, 23/D

After taking these comments into consideration I have planned to take new shots and edit most of the video in order to make it better.

Feedback for ancillary tasks:



Digipak individual panels must be uploaded, so cannot see the detail to grade;
Advert works well, strong, stylish image, good font & conventions applied (itunes logo?), should the bottom black band be smaller? 8

Similarly, I have taken this feedback into consideration and have planned to make changes and improvements to my ancillary tasks.

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