Permission Letter (to use track)

Here is a copy of the letter I recieved in order to gain the permission to use the track "Icarus" by the band "Death & Taxis" written and produced by my father Ian Clarke.

Draft Music Video - "Icarus - Death & Taxis"

Digipak Draft

Front cover, this image will be in colour on the final piece. This is an image of the lead singer and the name of the band is printed clearly in large black letters.

This is images of lined up taxis stretched over two pages, on my final piece this image will be in sepia.







I plan to have a CD over the background on the middle panel and a DVD on the right panel.

This is the back cover, I think I'm going to have either a blank image of a brick wall or a guitar placed on a stand to one side. Here will also include a list of all the tracks, a bar code and some logos.

Magazine Advert Draft

 layout - I feel I've used a simple layout design on this piece, putting emphasis on the album's title and the image. I have put all of the text central as I feel it makes the piece look more aesthetically pleasing and more attractive. The text is made large and bold to stand out on the page but also looks simplistic.

images - The image on this piece I took myself, it's location is a small town center near where I live. I felt this angle for the line of taxis was the most effective and I have used sepia as it's moody and creates some colour. Although I have fiddled with the lighting on this piece slightly, it was taken as the sun was setting which also adds to the mystery and depth of the image.

fonts - I have used large, bold text in order for it to stand out, it's also in white to project off the black background. The title is the largest text as I feel it's the most important section for the audience to read. The logo's are the only text in colour, which means they suggest individuality and seperation.

colours - I have used a black background because I felt it contrasted best against the sepia image, I have also used white text over the background as it was the most appropriate and best looking in order to stand out.

Digipak Analysis

THE STROKES

This is "The Strokes" front cover of their digipak. It's a very plain cover and shows an artistic flare with the interesting black/white colour scheme with a dash of orange. The cover also contains an advisory note to allow their audience to be aware of its contents. The name of the band is written in the bottom left corner which isn't very clear.

This is an image of the digipak fully open. In the middle is their album which contains images of different styles of guitars in sepia. This image is mysterious and complicated and it likely to draw the attention of their audience. However, on the right and left panels they are in plain black containing no images or text. Within the left panel pulls out images of the band members and their names. Within the right panel pulls out a booklet with various images and names of their songs along with thank yous and details about it's creation.

The back cover is by far the most interesting and complicated panel on the digipak. Similarly to the front, it consists of a black and white colour scheme with a dash of orange. The name of each track is pulled out of the page through using a bright colour; the text is small and therefore less obvious but the colour enables it to stand out. Also on this page we can see the barcode in the bottom right corner and the name of the recording company in the top right corner (sony bmg).

RADIOHEAD

This is the digipak for the band "Radiohead" who's music I feel is fairly similarly to that of "Death & Taxis". The artwork on this album is really bizarre and individual, using mainly browns and blacks. The covers on this digipak are meant to look worn and old, which gives it a scruffy but mysterious feel - which would appeal to their target audience. The writing on this piece also looks hand written, which is mysterious and slightly scruffy, tieing in with the overall theme.

This image is very mysterious and it's really difficult to make out what the entire page is made up of. Again, I believe this image has been made to look old and worn in order to fit in with the theme. This piece catches the eye because it has a few intricate details that draw the audience in, in order to reveal what the image is made up of.

Magazine Advert Analysis

costume - the band members costume here looks fairly laid back and "indie". I think their target audience would dress similarly to this and therefore relate to their style.
body language - the band all have open laid back postures which would appeal to their audience as they look as though they're just relaxing and having a good time.
colour - this advert uses bright colours that give a warm feeling, this could have relation to the theme of their music as it could suggest their music is chilled out.
facial expression - the band members appear to all have fairly subdued facial expressions, although none of them are looking into the camera this gives the audience the impression that they are relaxing and acting as  though they are unaware of the camera.
shot type - this is a long shot of the three men sat down in the foreground of a beach with palm trees and the stretch of the beach behind them. This makes the image interesting and nice to look at.
font - the font is large, white and very simple. They would have used a large font to make the text stand out and present the audience with a clear indication of their name. I think they would have used white text as it contrasts well with the background and the fonts simplicity could also be a reflection upon the style of their music.
layout - the layout of this piece also demonstrates simplicity as their are no complicated mixed images or fonts, everything is set out nicely and clearly.



colour - this advert has used bold, bright colours that allow it to stand out and appeal to their audience who are likely to be young and into dance music.

shot type - the image on this advert consists of a close up of a monkey eating a plant. This produces vibrant colour but creates a mysterious and interesting feel to the ad, furthermore it creates a humorous sense to the piece. This makes the ad more attractive and appealing to its audience.

font - the font on this piece is extremely bold and a strange shape, this makes it really stand out on the page making it more appealing and clear to its audience.

layout - the layout on this piece is clearly structured to allow each component to stand out on its own. I think the layout of this piece is really appealing to its audience because it's clear but filled with interesting colours and bold patterns.

costume - the character standing up is wearing a smart casual combination of a shirt and trousers. This suggests simplicity and may give a reflection upon their style of music. However, the other men in the video are wearing black mysterious clothing which adds a darker side to the piece. The bands audience are probably likely to wear similar clothing which they can relate to which makes this image more appealing.

body language - the stood up male has his hands in his pockets which suggests he is laid back and posing casually. The other band members are all sat and looking away from the camera which also makes them look laid back. The males on the right and left look thoughtful while the male in the center sat down is looking into the camera thoughtfully.

colour - the colour in this image is quite dull, using mainly blues and browns which are neutral but cold colours. The combination of the two mixed images on this piece blend into each other which mean there is no focus on a specific part of the image.

facial expression - as previously mentioned, all of the band members look thoughtful and are looking away from the camera. This could suggest they are portraying intelligence and maturity which would appeal to their audience.

shot type - this piece is a mixture of a shot of the four men in a room and the other image is of a busy street. The blend of these two images creates an interesting but complicated piece of artwork to look at.

font - the name of the band "Noah & The Whale" is in very large bold text which allows it to stand out and project off the page in order to be clear for the audience to view. Below this the font changes to look more elegant to say "last night on earth" which would be the name of their album. I believe this is done so the font can be easily recognised on the page in order to the audience to be made aware of its name. At the bottom of the page is a rating from a magazine which is in a standard small font, as this is less important. The date of the album is also made larger in order to stand out and become clear to its audience.